26
Why Words Matter
Why Words Matter in Branding
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Why Words Matter in Branding

A podcast from writers' organisation, 26, produced by Bloomsbury Institute.

Welcome to ‘Why Words Matter’, a regular programme about the central, but often neglected, role of words in our lives. It’s brought to you by writers’ organisation 26. This first episode is hosted by 26 co-founder John Simmons and is about why words matter to brands.

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